Search Engines are today one the best ways to acquire new customers on the web. According to the National Association of Realtors, 18% of web site traffic comes from search engines. The vast majority of searches are from Google, Yahoo, MSN and Ask Jeeves. The two ways for your firm to appear on search engines are 1. Advertising (pay only for the click to your website or 2. Free / organic listings (optimization).

Advertising on Search Engines
Sky Real Estate Marketing Group can develop a search strategy, using a mix of search engines and keywords. We can manage the placements closely, keeping you next to a key competitor or bidding keywords up during key dayparts (i.e. lunchtime). Budgeting is closely monitored, so you don't spend a dime more than planned.

Search Engine Optimization (Free Listings on Search Engines)
If you have a site on the web, you want it to be found. Search Engines utilize automated "spiders" that crawl & catalogue the web. Sky can optimize your site to maximize its visibility. This includes:

1. HTML Code that is Search Engine friendly
2. Linking strategy to maximize your site's "relevance"
3. Best Practices in site architecture and design
4. Submissions to search engines (customized and repeated)
5. Monitoring your success to improve your positioning and keep you ahead of the competition.